||1 of 1 people found the following review helpful.| Make your business more successful - and yourself !|By Hans-Juergen Wilke|Easy truth, what you sell is not what you sell. You sell a concept, a perception, a set of ideas. You sell the concept of what is YOU ... your business, your product, your service.
Why struggle and push, what can flow easily if the world can see and feel what you are standing for. Daniel Dierm|About the Author||Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an
Leverage your company's most important asset—reputation!
It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets—which is why you reputation management should be added to your overall strategy.
In Reputation Rules, Kellogg School of Management professor Dr...
[PDF.jc01] Reputation Rules: Strategies for Building Your Company’s Most valuable Asset Rating: 4.92 (531 Votes)
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You can specify the type of files you want, for your gadget.Reputation Rules: Strategies for Building Your Company’s Most valuable Asset | Daniel Diermeier. I really enjoyed this book and have already told so many people about it!
