||0 of 0 people found the following review helpful.| Branding your business - nothing new on the horizon|By Francisco|Unfortunately the book of James Hammond did not meet my expectations. With the exception of some sections and some well-chosen examples, the book presents a framework called "Brand Halo", which is nothing more than an accumulation of clichés without any practical content. It is a book with a lot of talk bu||
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a b...
[PDF.im51] Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion (Business Success) Rating: 3.78 (566 Votes)
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You can specify the type of files you want, for your device.Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion (Business Success) | James Hammond. Which are the reasons I like to read books. Great story by a great author.
