You’re either fully engaged with your audience or you’re irrelevant. The choice is yours.
What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you don’t? How have disruptive economics, consumerism, and spreadable media evolved the relationship between brands and their audiences?
We’ve all heard it before — decreased barriers to entry, increased accessibility to t...
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