||0 of 0 people found the following review helpful.| One of the best explanations for the C-Suite of the value of social media participation|By Walter J. Adamson|This book is an easy read for the C-level who are wondering why and in particular HOW to become personally engaged in social media. It is written from a practitioner's viewpoint. The author is a Public Relations professional with deep experience in working CEOs and othe|From the Back Cover||Social media is no longer the domain of playful conversations about everyday life. |It’s where real business is accomplished daily. |Building and maintaining networks has always been an important part of business. While
Social media is not about social media. It's about leadership and connections.
Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's...
[PDF.uj49] The Social Executive: How to Master Social Media and Why It's Good for Business Rating: 4.64 (748 Votes)
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