[Mobile ebook] The Keys to Persuasion: Mastering the 10 Keys to Changing the Mind






 | #1414715 in eBooks |  2013-04-05 |  2013-04-05 | File Name: B00BTD3K0E


||1 of 1 people found the following review helpful.| I thoroughly enjoyed this easy-to-read book and will keep it on hand ...|By Judy van dam|Fascinating insights into the neuroscience behind the art of persuasion. Understanding how to engage the brain in our efforts to persuade and influence others gives us powerful tools for interacting with them. I thoroughly enjoyed this easy-to-read book and will keep it on hand to refer

Why is it so important for us to acquire the skill of persuasion? The answer is simple: every day of our lives, we need to persuade someone of something, whether in the workplace or in our personal lives. Whether you are convincing a colleague to buy into a new initiative, pitching an important deal to a client or trying to convince your five-year-old to go to bed, you are persuading someone of something. And although we all persuade in one way or another, very few of u...


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