||0 of 0 people found the following review helpful.| but Miller tells you the proper way to reach out and bring people into your booth as well as how to spot people who will waste y|By NO HYPE REVIEWS|A little bit out of date but provided valuable recommendations on many aspects of how to plan for, work a trade show, and how to do follow up. Some of the recommendations might be hard to follow if you are excessively shy, but Mill|About the Author||Steve Miller is an international trade-show consultant and principal of The Adventure of Trade Shows.
Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on:
Selecting the right trade shows to attend
Setting show objectives
Designing effective booth displays
Attracting pros... [PDF.zg15] How to Get the Most Out of Trade Shows Rating: 3.64 (563 Votes)
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You can specify the type of files you want, for your gadget.How to Get the Most Out of Trade Shows | Steve Miller. I was recommended this book by a dear friend of mine.
