||2 of 2 people found the following review helpful.| Relevant, Practical and Valuable|By Alan Lattanner|This is an outstanding book of high value to anyone trying to stand out from the crowd. The theme is that we are all marketers trying to communicate our message in the most effective manner and that there is a better way.
The authors coined the term "positioning" and first wrote about it in a 1972 article in Adverti|From the Back Cover||"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."|David Bohnett
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Make and position an industry leader so that its name... [PDF.ub79] Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion) Rating: 3.71 (705 Votes)
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You easily download any file type for your device.Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion) | Al Ries, Jack Trout. A good, fresh read, highly recommended.
