||3 of 3 people found the following review helpful.| Quality, Page Turning Non-Fiction|By Blake S.|I have to confess that this book was a complete stunner. I purchased it hoping to get a decent idea of what Ford went through during the economic crisis of 2006-2009, but this book proved to be a detailed, engrossing story that I could barely put down. Anyone who follows the news is well aware of the debacle that was the US auto||“A standout…brimming with smart observations and fresh insights into Ford’s success.” –Alex Taylor, Fortune||“Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming chal
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.
Under the leadership of charismatic CEO Alan Mulal...
[PDF.uo62] American Icon: Alan Mulally and the Fight to Save Ford Motor Company Rating: 3.65 (719 Votes)
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