||1 of 1 people found the following review helpful.| Book seems to be a bit biased towards Americans needing ...|By Todd Randall Thrash|Book seems to be a bit biased towards Americans needing to change their approach when there's cultural conflict instead of both parties being wrong and should work towards a middle ground but overall the material was enjoyable.|0 of 0 people found the following review helpful.|About the Author||Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and lar
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals Upon completing this book readers will be able to:
Un... [PDF.xi58] Leman The Cultural Dimension of Global Business (1-download) Rating: 4.91 (723 Votes)
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You easily download any file type for your gadget.The Cultural Dimension of Global Business (1-download) | Gary Ferraro, Elizabeth K. Brody. Just read it with an open mind because none of us really know.