[PDF] Storytelling in Business: The Authentic and Fluent Organization






 | #1027615 in eBooks |  2013-01-30 |  2013-01-30 | File Name: B00C3WSL1S


||0 of 0 people found the following review helpful.| This book is a report on what the author has ...|By proferr|This book is a report on what the author has done in some organizations. It is not a "how to" book.|0 of 0 people found the following review helpful.| Just not the right book for my purposes|By Linda Saraco|A bit simple.|2 of 2 people found the following review helpf| |"Many people in business understand that storytelling has the power to shape an organization's mission, engage employees, motivate customers, and influence public and shareholder perceptions. However, few people have the strategic and creative skills to devel

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she ...


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