Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Levera...
[PDF.fe62] Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters (100 Cases) Rating: 3.60 (762 Votes)
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