[Read download] Small Message, Big Impact: The Elevator Speech Effect






 | #621422 in eBooks |  2012-08-30 |  2012-08-30 | File Name: B0094MF5DW


||15 of 17 people found the following review helpful.| Small Ideas, Big Page Count|By Easy Writer|This is not a book intended to help you create snappier elevator pitches, but a 200 page brochure for the author's training practice.

The first 60 pages are devoted to Terri's background, including a story of how she snagged a sales appointment with a big client and then trying to whet our appetite to learn more about ele| |“The ability to deliver efficient, effective, and compelling communication is a core value within the Goldman Sachs 10,000 Small Businesses educational pro­gram. Small Message, Big Impact has been a wonderful resource in supporting the

 “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!

You’re at the airport waiting for a flight, burning time by ch...


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