||2 of 2 people found the following review helpful.| Only a nice try, buy it ONLY on sale|By Gonzalo|I'm a marketing communications professional who also happens to work and teach the subject within the innovation community circuit. I liked the purpose of the book: bring together the two disciplines and (for me) get a sufficient body of knowledge to get a course started.
However I think the book fails to build an effe|.com |
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Q&A|Why this book? Why now?
"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best...
[PDF.il58] Communicating The New: Methods to Shape and Accelerate Innovation Rating: 3.98 (402 Votes)
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You easily download any file type for your device.Communicating The New: Methods to Shape and Accelerate Innovation | Kim Erwin. A good, fresh read, highly recommended.
