||15 of 15 people found the following review helpful.| Mandatory for every B2B copywriter's bookshelf!|By Mary Rose Maguire|This is an absolutely PHENOMENAL book. If you're starting out as a B2B copywriter, the information in this book will make you look like a Master of the Universe in the eyes of your client. It's seriously that good!
I've been writing B2B marketing collateral for years and this is the first time I'|From the Back Cover||Learn to:
Plan, create, and promote effective white papers
Pick the perfect style of white paper for your next project
Manage a white paper project with a 12-step process
|Discover how to write great wh
A fast and easy way to write winning white papers!
Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
The fact-based documents known as white papers have been called the “king of content.” No othe...
[PDF.ju44] White Papers For Dummies Rating: 4.72 (606 Votes)
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You can specify the type of files you want, for your device.White Papers For Dummies | Gordon Graham. A good, fresh read, highly recommended.
