||2 of 2 people found the following review helpful.| The best sales book on the market today!|By Julie Hutchinson|I have been in sales and sales management for over 25 years. I studied sales trainings and incorporated cuttting edge “soft skills” into my tool box. When I came across this book I was so impressed that Ron Willingham put together a sales methodology and system that incorporates the whole person. Ron&rs||"Authenticity guides one to create a strong personal character, lovingly put into service to the larger whole of humanity, as a rich foundation for a satisfying and successful life in all fields of endeavor."|—William A. Tiller, Ph.D., Profess
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:
• The what: knowing the product, the industry, and the competition • The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs • The why: underst...
[PDF.mu98] Authenticity: The Head, Heart, and Soul of Selling Rating: 3.61 (557 Votes)
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You easily download any file type for your device.Authenticity: The Head, Heart, and Soul of Selling | Ron Willingham. I was recommended this book by a dear friend of mine.
