[Download free ebook] What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion)
✿ Michael T. Bosworth, Ben Zoldan ✿
| #311233 in eBooks | 2012-01-13 | 2012-01-13 | File Name: B006OZGQQW | PDF # 1
||11 of 11 people found the following review helpful.| A good book or a great pitch?|By Megan Vick|Decent book. I've been in sales since the age of 16. At the beginning, I completely bought into the concept of relationship selling because that's what I've always done. It was great seeing/learning that being non-"salesy" is exactly what sells more than a traditional salesperson.
However, about halfway through the book,|About the Author||Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople. Pr
Build better relationships and Sell More Effectively With a Powerful SALES STORY
“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”
—John Burke, Group Vice Preside...
[PDF.rw73] What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion) Rating: 3.56 (597 Votes)
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You easily download any file type for your device.What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion) | Michael T. Bosworth, Ben Zoldan.Not only was the story interesting, engaging and relatable, it also teaches lessons.
