The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion
A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from hi... [PDF.lh94] Biography of an Idea: The Founding Principles of Public Relations Rating: 4.91 (745 Votes)
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You easily download any file type for your gadget.Biography of an Idea: The Founding Principles of Public Relations | Edward L. Bernays. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
