||0 of 0 people found the following review helpful.| Interesting|By DarrenIngram_dot_com|Despite it seeming or feeling that everything is online and customers are increasingly vocal and demanding, the human touch is still a desirable feature on many levels. This book looks at the possibly difficult harmonisation of a business’s two most important assets - its employees and its digital channels.
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"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.
Packed wit...
[PDF.kl48] When Digital Becomes Human: The Transformation of Customer Relationships Rating: 4.63 (413 Votes)
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You easily download any file type for your device.When Digital Becomes Human: The Transformation of Customer Relationships | Steven Van Belleghem. I really enjoyed this book and have already told so many people about it!
