Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even...
[PDF.wz66] Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Rating: 3.67 (557 Votes)
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